Although the initial content of this article from “The Conversation” today maybe a bit of a distraction, read further and find out about an interesting methodology used by Paul Hawking and Scott Bingley. The Victoria University academics have used Text Analysis techniques from the University’s Business Analytics and Big Data Lab to analyse a huge amount of data.
“A technique referred to as Text Analysis is the process of analysing unstructured text to extract relevant information and then transform that information into a structured format for analysis.”
What do you think of this technique?
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Text analysis is a tricky field especially considering the given emotional subject matter of Trump and post truth comments. Textual analysis needs to be cautious with the curved balls thrown as people struggle to make meaning and to take responsible action.
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